Email Marketing

18 Email Marketing

Email Marketing – How to Setup

Even in this age of social marketing, Email Marketing is still one of the oldest and the most economical ways for marketers to connect with their customers. An Email message is five times more likely to be seen and read than a post in Social media network.
We have a great Analytics and reporting tool that shows how many emails were actually opened, read and shared on social media networks like Facebook and Twitter. You can compare emails side by side and see which one’s are working and which one’s are not and focus more on the email promotions that work.
In this series of articles, we will setup an Email marketing campaign using the Just IT Hosting Email Marketing tool and a WordPress website.
Although, Email marketing seems to be a lot complex at first, it’s actually much more simple. Just follow the step by step guide listed below.

JustITHosting Email Marketing backend WordPress Admin Backend
01 – Configure Basic Settings
02 – Create a subscription List
03 – Create a Sign Up form
04 – Install Email marketing plugin
05 – Configure the plugin
06 – Configure the plugin widget for frontend display
07 – Capture Subscribers
08 – Create a campaign – Email
09 – Create a campaign – RSS Feed

In this article we will configure all the basic settings in the Email marketing backend to personalize it to your kind of business. 

Configure Basic Settings

After you have purchased your favorite Email Marketing Plan log back into your JustITHosting My Account.   
On the top right hand side under your Account name click on My Products. Under Email Marketing, click on the Manage button next to Email Marketing – starter Plan. 

email marketing 01
Fig. 01: Email Marketing

In the next screen, click on the Settings tab. In the ‘Edit your Account Info’ form fill up all the fields like First name, Last name, Email address, Company name, Physical address, Time zone and click on Save Account Info. 

email marketing 02
Fig. 02: Email Marketing

 Next press the Add-ons button and click on Add More. Press the ON button next to

Signup forms
Social Links

Press the Gear symbol next to Social Links. 

email marketing 03
Fig. 03: Email Marketing

Add Social Proofs

In the next screen click on Add a Social link. In this example, we will just add our Facebook page address. 

Newsletter Signup 04
Fig. 04: Email Marketing

In the next window, click on the facebook icon.

Newsletter Signup 05
Fig. 05: Email Marketing

Enter your Facebook page address and click on Save. 

Newsletter Signup 06
Fig. 06: Email-Marketing

Use the same steps described above to add more social proofs. The more the better. All these Social bookmarks will be displayed in the footer links of your Promotional emails. 

Add Personalization Tags

In this example we are just collecting the customer’s email address. You can also collect more details from your customers like first name, last name, phone number, etc., You can then use these information in your emails for customer specific personalization.
Press the Add-ons button and click Add More (refer Fig: 03 ). Press the ON button next to Personalization and click on the Gear symbol.

Newsletter Signup 07
Fig. 07: Email-Marketing

Under Add a Personalization tag click on Last name and click on Save Changes.

Newsletter Signup 08
Fig. 08: Email-Marketing

If you have specified the Last name as a non-required field and if the customer forgets/fails to enter the same in the Signup form, you don’t want to leave the “Dear …..,” field empty in your emails,. The next window provides an option for such a case. Just enter a fallback name and click on Save Changes.

Newsletter Signup 09
Fig. 09: Email-Marketing

Next we will see how to Create a List and Sign Up Form
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