Creating marketing video storyboard for your business will save time and money while still getting professional-looking results. By taking the time to prepare your video content in advance, you can ensure that your final product will match your goals and objectives. Learn more about the benefits of using a storyboard, how to create one for your marketing videos, and more:
Why Use a Storyboard?
Using a marketing video storyboard can help you save time during the production process since you’ll already know what each scene should look like. It can also help match your video concepts with your business goals. For example, if your goal is to increase brand awareness, your video will need to feature plenty of branding elements, such as logos and company colors. Finally, creating a storyboard can help you to structure your thoughts, which helps your video flow smoothly from beginning to end.
How to Prepare and Put Together Your Storyboard
Now, let’s take a look at how you can actually prepare and create a storyboard. The first step is finding visual inspiration for each scene in your video. You can do this by searching for images on Google or browsing through stock photo websites like Unsplash or Pexels.
Once you’ve found an image that represents each scene, print it out or save it in an online folder to refer back to later. Then, add descriptions of the action taking place in each scene underneath each image. These descriptions don’t need to be long or detailed; they should just include enough information for your team to know what’s happening in each scene. And don’t forget to add any necessary logos, prop items, or other essential elements in the mix.
Using Free Stock Video Footage
One of the best ways to save money when creating marketing videos is by using free stock video footage instead of hiring a professional videographer or filming everything yourself. There are websites where you can find high-quality royalty-free stock videos available for video download. There are also platforms that share top-quality HD footage for an affordable fee.
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Putting Together Your Storyboard
Putting together your storyboard should come easily since you’ve likely already written out the details of each scene beneath each corresponding image. Now is the time to bring out the detail in the script about what’s occurring in each scene, including adding the necessary dialogue.
This step is also a good opportunity to introduce transitional elements, such as voiceovers that narrate your viewers through the journey you created. Just remember to keep things simple. Avoid using too much technical language or complicated wording.
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